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 SM Job Fair Empowers Filipinos This August with Nationwide Hiring, Free Upskilling, and One-Stop Government Services As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services. PMAP Mega Job Fair and SM Retail Career Events Leading this month's activities is the PMAP Mega Job Fair held at the SM City North EDSA Skydome in partnership...

  Better Days at SM Brings Hope Closer to Youth Through Mental Health Caravan When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever. In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. Creating Safe Spaces for Young Minds The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult d...

  SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026 Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. MANILA , Philippines, 8th August 2026 — Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, max...

SM Prime Joins DILG in Launching Nationwide Unified 911 for Resilience Campaign SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign . This nationwide initiative aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country . Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, BFP, PNP, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities . Building Safer and More Resilient Communities "At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to wor...

  SM for MSMEs and WomenBizPH Strengthen Support for Women-Led Enterprises Through Hybrid Trade Fairs Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities. Yet while many have built remarkable products and businesses, one challenge remains constant—finding opportunities to be discovered. Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls, through SM for MSMEs, continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH. The Women Strong Network Hybrid Trade Fairs bring together inspiring women entrepreneurs at SM Megamall and SM City Cebu, with succeeding activations at SM City Lucena and SM City Zamboanga. Celebrating Women’s Ingenuity and Local Cr...

  The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience MANILA, Philippines, 29 July 2026 — Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. "Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most." Expanded and Reinvented Spaces Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly ...