7 Reasons to Discover the Women Strong Network Hybrid Trade Fair


Behind every booth is a woman, a story, and a Filipino brand waiting to be discovered. Women entrepreneurs proudly showcase their creations at the Women Strong Network Hybrid Trade Fair at SM Megamall, where WomenBizPH and SM Supermalls, through SM for MSMEs, create opportunities for homegrown businesses to gain visibility, connect with more customers, and take their next step toward growth.


The trade fair brings together women entrepreneurs, government leaders, industry partners, and shoppers for three days of business, learning, and meaningful connections. Here are seven reasons why this year's trade fair is more than just a marketplace:

1. Every booth has a story waiting to be discovered


Walk through the trade fair and you'll discover master weavers preserving generations of Filipino craftsmanship, entrepreneurs transforming family recipes into businesses, and women turning local materials into competitive products. As Ma. Cecilia Mina of Tinguian Ethnic Art Handloom Woven Products shares, trade fairs provide a reliable marketplace where customers can directly discover their crafts.

2. You might discover your next favorite Filipino brand


From handcrafted fashion and woven home décor to artisanal food, wellness products, and sustainable lifestyle brands, the fair features a diverse collection of women-led enterprises. Shoppers can meet founders, ask how products are made, and support local businesses.

3. Great entrepreneurs never stop learning


Building a successful business requires continuous learning, adaptation, and innovation. Government and industry leaders—such as DTI Assistant Secretary Nylah Rizza Bautista—underscore the importance of collaboration in providing knowledge, support, and market opportunities.

4. Sometimes the biggest opportunity begins with a conversation


Not every measure of success happens at the checkout counter. Entrepreneurs connect directly with shoppers, mentors, and potential business partners, opening doors to new customers and collaborations.

5. Behind every product is a community and culture worth supporting


Many women entrepreneurs run businesses that uplift their entire communities. For instance, Sitti Go Se of Mindanao Pearl International works directly with community members in Sulu who harvest pearls and create jewelry, helping sustain livelihoods and preserve culture.

6. Success deserves to be celebrated and shared


The event features learning sessions, networking, and recognition programs like the Amazing Weaves Distinction Awards and Capstone Awards, inspiring other aspiring entrepreneurs to take their first step.

7. A trade fair can be the beginning of something much bigger


Through SM for MSMEs, trade fairs serve as a pathway to wider retail distribution. Business owners like Gloria Pantaleon of Gloria’s Delicacies and Corrs Valenton of Corrsy’s Kitchen turned small trade fair beginnings into thriving presences in SM Hypermarket and SM mall kiosks.

Important Question

What is the primary purpose of the Women Strong Network Hybrid Trade Fair?

Answer

The trade fair celebrates women entrepreneurs by putting a spotlight on their brands, providing market access, and creating opportunities for homegrown Filipino businesses to be seen, supported, and discovered.

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